Saturday, January 24, 2009

"You're killin' me Smalls!"

I hope the person writing Hawaiian Airlines' ads is making bank:

What was the last item you purchased?

You may have trouble recalling. Yet ask yourself instead: What was the last trip you took? Chances are, memories flood in: of shared discoveries with loved ones, of exploring new surroundings, learning local customs, and soaking in natural beauty.

The reason is simple: stuff is short-lived, but experiences endure.

So in a time when we all consider what’s really important, Hawaiian Airlines invites you to trade acquisition for excursion. The memories you make traveling will outlive anything that can be boxed or bagged at a store. With this in mind, we offer this sincere Hawaiian welcome to all travelers: e komo mai.

[Title quote is from "The Sandlot" and is one I repeat often]

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